LATEST DEVELOPMENT
Golf lifestyle brand Good Good Golf announces $45M funding round led by Creator Sports Capital to fuel global expansion across content, retail, and live experiences.
INDUSTRY TALK
"Jacquemus knows that luxury marketing doesn't need to be exclusive or polished—it's about creating prestige through humor and playfulness. Fashion Weeks have evolved with influencers and social media at the forefront."
KEY BEFORE STRATEGIES
Pre-event approaches include:
Building anticipation with trending content (like Jacquemus' Harvard trend)
Mixing fashion and non-fashion influencers for broader reach
Creating pre-show buzz across platforms
Leveraging humor and playfulness even for luxury brands
Streaming events live on TikTok
EVENT ACTIVATION IDEAS
During Fashion Week tactics:
Tapping into football-fashion crossovers (424 x Nike)
Partnering with faceless art accounts (ihategum, artneversleeps)
Cross-pollinating influencer strategies across niches
Hosting exclusive influencer events/trips
Creating behind-the-scenes content access
Working with diverse creator representation
POST-EVENT EXTENSION
After Fashion Week focus:
Maintaining momentum through sustained content
Having creators share styled looks from collections
Extending storytelling beyond the runway
Converting buzz into sales opportunities
Building long-term creator relationships
THE BOTTOM LINE
As Fashion Week evolves from exclusive industry event to social media phenomenon, brands that strategically partner with diverse creators before, during, and after shows can democratize fashion experiences, reach broader audiences, and create authentic connections that extend far beyond the runway.