LATEST DEVELOPMENT
Patreon's State of Create report reveals growing creator frustration with algorithmic feeds and declining audience reach.
Patreon
INDUSTRY TALK
"'The Algorithm' doesn't measure what people want. It measures what people pay attention to."
BY THE NUMBERS
53% of creators struggle to reach followers vs. 5 years ago
78% say algorithms impact what they create
56% feel discouraged from following creative passions
52% of fans find long-form content more valuable
CREATOR CHALLENGES
Short-form content dominance
"For You" feeds limiting audience connections
Platform instability threatening creator businesses
Algorithmic suppression of creator-fan relationships
QUALITY VS. QUANTITY 🎯
Deeper fan connections over follower counts
Long-form content seen as more monetizable
Direct-to-consumer platforms gaining appeal
Value over attention metrics
THE BOTTOM LINE
As social platforms prioritize algorithmic short-form content, creators increasingly seek direct relationships with fans through subscription models, despite growing challenges in audience discovery.