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AMAZON AXES TIKTOK COPYCAT 'INSPIRE' FEATUREā€” [TECHCRUNCH]

TLDR ~30 SECONDSāš”ļø

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CreatorVersed Team
February 19, 2025

LATEST DEVELOPMENT

Amazon discontinues Inspire, its in-app short-form video feed, shifting focus to external social partnerships and AI features.

INDUSTRY TALK

"Beyond Amazon, we know that customers look for inspiration and product recommendations in social feeds, and we're innovating to make shopping for Amazon products more enjoyable through seamless social media integrations."

-Amazon Spokesperson

AMAZON

TIMELINE SNAPSHOT

  • 2022: Inspire launches

  • August 2023: Creator payment controversy

  • November 2023: Instagram partnership

  • 2024: Feature shutdown announced

KEY FACTORS šŸ“±

  • Low creator compensation ($25 per video)

  • Limited content generation

  • Creator preference for other platforms

  • Shifting social commerce strategy

MARKET MOVES

  • Instagram shopping integration

  • Snap advertising partnership

  • AI assistant Rufus

  • Creator storefronts

THE BOTTOM LINE

Amazon abandons TikTok-clone strategy in favor of external partnerships and AI innovation, despite TikTok's uncertain US future.

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