- CREATORVERSED
- Posts
- ⚖️ BRANDS URGED TO ADDRESS BLACK CREATOR PAY GAP— [INC]
⚖️ BRANDS URGED TO ADDRESS BLACK CREATOR PAY GAP— [INC]
TLDR ~45 SECONDS⚡️
CreatorVersed Team
February 20, 2025
LATEST DEVELOPMENT
Research reveals Black influencers earn 35% less than white peers, prompting calls for brand intervention.
INDUSTRY TALK
"Fairness is not complicated. If you're working with several influencers with similar metrics and engagement rates, and you're asking for the same deliverables, everybody should be getting paid the same."
BY THE NUMBERS
35% racial pay gap in creator economy
92% of creators rely on sponsorships as main revenue
16% gap in finance industry (for comparison)
8% gap in education sector (for comparison)
KEY CHALLENGES📊
Significant racial compensation disparities
Higher likelihood of unpaid work requests
Less access to product gifting
Algorithmic bias issues
EXPERT RECOMMENDATIONS
Building long-term creator relationships
Employing diverse marketing teams
Looking beyond follower metrics
Maintaining equitable negotiation practices
THE BOTTOM LINE
Brands have significant power to address the Black creator pay gap through intentional partnerships, diverse teams, and equitable compensation practices.
Reply