LATEST DEVELOPMENT
As the U.S. cannabis industry reaches $38.5 billion in value with projections to hit $76.4 billion by 2030, content creators have emerged as the primary marketing force for an industry locked out of traditional advertising, building multilingual communities and shaping legalization conversations worldwide.
INDUSTRY TALK
"This isn't a trend. It's the infrastructure of cannabis marketing."
BY THE NUMBERS
Market indicators include:
$38.5B current U.S. cannabis industry valuation with $76.4B projected by 2030
$24B global influencer market value in 2024
2B+ users each on TikTok and Instagram platforms
2M+ YouTube subscribers for creators like Dope As Yola
85M+ YouTube views for Latin American platform En Volá
CREATOR POWERHOUSES
Leading voices include:
Dope As Yola (Thomas Araujo) with nearly 2M YouTube subscribers and Spotify partnership
Koala Puffs with 700K+ Instagram and 300K+ YouTube followers
Luisfer Alpha's Educannabis reaching 1M+ TikTok followers using coded language
CannabiChem (Dr. Riley Kirk) educating 500K TikTok followers on cannabis science
RAW Rolling Papers generating 300M+ organic views in April 2025 alone
REGIONAL EXPANSION
Global reach includes:
Spanish-speaking creators across Mexico, Argentina, Chile, and Spain
Portuguese-speaking voices in Brazil and Canada
Bilingual content bridging cultural and linguistic communities
International policy advocacy and educational content
Cross-platform adaptation strategies for platform restrictions
THE BOTTOM LINE
By expanding creator commerce into previously underserved categories like gaming and consumer tech, Howl is positioning itself at the center of a fundamental shift in how products reach consumers—demonstrating that the creator economy's true potential extends far beyond traditional lifestyle content into the modern essentials that drive significant purchasing decisions across diverse audiences.