LATEST DEVELOPMENT
New data reveals creator economy now worth $191.5B, with projected growth to $528B by 2030 as influencer marketing explodes.
INDUSTRY TALK
"The creator economy is expected to reach $500 billion by 2027. Empowering individuals and promoting their content through social media and digital platforms, content creation is growing year over year giving influencers and hobbyists alike a way to monetize their vision."
BY THE NUMBERS
207M+ content creators worldwide
46.7% create full-time
65% of creators are women
23% of Millennials earn $100K+
$32B influencer marketing industry
33.3% YoY growth
CREATOR DEMOGRAPHICS
Most creators: Millennials (42.3%) and Gen-X (39.2%)
Highest earners: Millennials lead with 41% making $10K+
Gender split: Women (65%), Men (33%), Non-binary (2%)
Income level: 18% earn $100K+, 60%+ earn under $10K
PLATFORM PAYOUTS
Most creators: Millennials (42.3%) and Gen-X (39.2%)
Highest earners: Millennials lead with 41% making $10K+
Gender split: Women (65%), Men (33%), Non-binary (2%)
Income level: 18% earn $100K+, 60%+ earn under $10K
CREATOR CATEGORIES
Recreational (0-1K followers): 23M creators
Semi-Pro (1K-10K): 139M creators
Pro (10K-100K): 41M creators
Expert (100K-1M): 2M creators
Expert+ (1M+): 2M creators
THE BOTTOM LINE
While the average creator earns $44K annually, the market's rapid growth and diversifying revenue streams make six-figure incomes increasingly common, especially among Millennials and women.