LATEST DEVELOPMENT
DICK'S Sporting Goods expands internal Varsity Team influencer program to public creators, with Olympic athletes as team captains.
INDUSTRY TALK
"The DICK'S Varsity Team program and its talented content creators far exceeded our expectations over the past couple of years,"
"The program's continued success and the growing demand for authentic, first-person social content are the reasons we're excited to expand the Varsity Team outside the walls of DICK'S Sporting Goods and bring together a new roster of sports-focused creators."
DICK’S SPORTING GOODS
BY THE NUMBERS
1,000+ pieces of content created
38M+ impressions generated
850+ retail locations
10 major brand campaigns
Monthly stipend offered
KEY BENEFITS
Paid content contracts
Monthly product allowance
Brand feature opportunities
VIP event access
Expert mentorship
PROGRAM LEASERS
Tara Davis-Woodhall (Olympic gold medalist)
Hunter Woodhall (Paralympic gold medalist)
Haley and Hanna Cavinder
Top industry experts
THE BOTTOM LINE
DICK'S transformation of internal creator program into public opportunity signals retail's growing investment in authentic athlete-created content.