LATEST DEVELOPMENT
New Whop survey reveals content creation tops career aspirations for Gen Alpha (ages 12-15), outpacing traditional professions.
INDUSTRY TALK
"Everyone wants to be a content creator, especially kids who have grown up online. They can see the opportunities that exist to make money, find a community, and build a following."
BY THE NUMBERS
33% want to become YouTubers
20% aspire to be TikTok creators
19% aim for app/game development
50%+ feel educationally unprepared
$5K-$10K potential per brand partnership
YOUTH AMBITION
Video game streaming
Online product sales
Brand reviewing
Sponsorship acquisition
Esports competition
ENTREPRENURIAL SHIFT
1 in 6 plan to start businesses
Many already earning hundreds annually
25% know someone approached for sponsorships
Traditional youth jobs becoming obsolete
Digital skills prioritized over traditional education
THE BOTTOM LINE
Schools face mounting pressure to adapt curricula as Gen Alpha embraces digital entrepreneurship, replacing traditional career aspirations with creator economy ambitions.