LATEST DEVELOPMENT
Golf lifestyle brand Good Good Golf announces $45M funding round led by Creator Sports Capital to fuel global expansion across content, retail, and live experiences.
INDUSTRY TALK
"We see Good Good Golf as more than just a media brand—it's a movement that is reshaping the golf industry. Their 360-degree approach—spanning content, consumer products, retail, and live experiences—has cultivated an engaged fan base and driven extraordinary business growth."
BY THE NUMBERS
Investment highlights include:
$45M total funding secured
1.75M+ YouTube subscribers across channels
50+ global investors participating
4 years since 2020 founding
Multiple channels of revenue established
KEY INVESTORS
Funding sources include:
Creator Sports Capital (lead investor)
Manhattan West Private Equity
Sunflower Bank
Peyton Manning's Omaha Productions
Numerous golf-connected investors
EXPANSION PLANS
Growth strategy focuses on:
Premium product development
Callaway partnership expansion
Direct-to-consumer business scaling
NBC Sports/GOLF Channel live events
International market penetration
THE BOTTOM LINE
Good Good Golf's significant funding represents growing investor confidence in creator-led sports brands that blend digital content, merchandise, and experiences to make traditionally exclusive sports more accessible to new audiences.