LATEST DEVELOPMENT
Instagram introduces new partnership ad options including testimonials, giving creators more ways to monetize brand collaborations.
INDUSTRY TALK
"Partnership ads promote a brand's product or service, but they also shine a spotlight on you! You get exposed to all the brand's followers and the audience they put ad spend behind."
BY THE NUMBERS
40% of shoppers use creator recommendations
125 character limit for testimonials
Multiple revenue streams available
Expanded audience reach potential
New tracking metrics introduced
KEY FEATURES
Original content creation
Existing content monetization
Text-only testimonials
Long-term brand permissions
One-off collaborations
CREATOR CONTROL
Active/inactive ad tracking
Content usage monitoring
Permission management
Performance metrics access
Brand deal optimization
THE BOTTOM LINE
Instagram's expanded partnership options signal platform's push to help creators maximize brand deal revenue while maintaining content control.