INSTAGRAM LAUNCHES AI-POWERED CREATOR DISCOVERY TOOLS

LATEST DEVELOPMENT

Meta introduces AI-enabled creator discovery and content recommendation tools within Instagram's Creator Marketplace, helping brands find and evaluate ideal partners for campaigns.

KEY FEATURES

New tools include:

• AI-powered creator-brand affinity matching

• Keyword search with natural language capabilities

• Creator cards with playable Reels content

• Direct email contact options

• Experience badges for established creators

SEARCH CAPABILITIES

Advanced discovery includes:

• Natural language queries (e.g., "soccer moms with dogs")

• Filtering across 20+ content verticals

• Beauty, fashion, home & garden categorization

• Current partnership ad visibility

• Relevant content evaluation metrics

TECHNICAL INTEGRATION

Platform improvements include:

• Expanded Marketing API support

• Partnership Ads integration with business-as-usual campaigns

• Existing post conversion for partnership ads

• Placement asset customization

• Advantage+ Creative compatibility

• Click-to-message destination options

THE BOTTOM LINE

Instagram's new AI-powered creator tools streamline the brand-creator connection process, enabling more precise partnerships and reducing friction in influencer marketing campaign development and execution.