LATEST DEVELOPMENT
Meta introduces AI-enabled creator discovery and content recommendation tools within Instagram's Creator Marketplace, helping brands find and evaluate ideal partners for campaigns.
KEY FEATURES
New tools include:
AI-powered creator-brand affinity matching
Keyword search with natural language capabilities
Creator cards with playable Reels content
Direct email contact options
Experience badges for established creators
SEARCH CAPABILITIES
Advanced discovery includes:
Natural language queries (e.g., "soccer moms with dogs")
Filtering across 20+ content verticals
Beauty, fashion, home & garden categorization
Current partnership ad visibility
Relevant content evaluation metrics
TECHNICAL INTEGRATION
Platform improvements include:
Expanded Marketing API support
Partnership Ads integration with business-as-usual campaigns
Existing post conversion for partnership ads
Placement asset customization
Advantage+ Creative compatibility
Click-to-message destination options
THE BOTTOM LINE
Instagram's new AI-powered creator tools streamline the brand-creator connection process, enabling more precise partnerships and reducing friction in influencer marketing campaign development and execution.