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KENSINGTON GREY: THE DIVERSE CREATOR MANAGEMENT POWERHOUSE TURNS SIX

TLDR ~35 SECONDS⚡️

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CreatorVersed Team
May 01, 2025

LATEST DEVELOPMENT

Shannae Ingleton-Smith's talent management firm Kensington Grey celebrates six years of representing diverse creators, with plans to expand into film, sports, and entertainment while launching its first creator-led proprietary product in the accessory space by Fall 2025.

INDUSTRY TALK

"Social media was taking market share away from every medium. They're the new radio where before there were clearly defined media pillars, whether it was newspaper, magazines, radio, television, film, whatever. Social media just came in and ate everybody's food."

-Shannae Ingleton-Smith, Founder, President & CEO of Kensington Grey

BY THE NUMBERS

Agency accomplishments include:

  • 6 years in business as of April 16, 2025

  • 2,996 brand campaigns delivered to date

  • 2.4B+ impressions generated in the past year

  • 140+ BIPOC and LGBTQ+ creators currently represented

  • $1.3B projected collective revenue loss for creators if TikTok ban materializess

TALENT REPRESENTATION

Notable clients include:

  • Olamide Ayomikun Olowe (Topicals Founder and CEO)

  • Symphani Soto (lifestyle creator)

  • Aaliyah Jay (beauty and fashion content creator)

  • Diverse roster spanning fashion, fitness, entrepreneurship, sports, tech, television

  • Creators from multiple underserved communities and identity intersections

ENTREPRENEURIAL JOURNEY

Business evolution includes:

  • From Facebook group leader helping Black creators negotiate deals

  • Recognition from Forbes for creators' revenue generation through the group

  • Transition from corporate role to full-time talent management

  • Weathering challenges including COVID-19 pandemic and TikTok ban threats

  • Expanding from initial focus on Black creators to all underrepresented groups

THE BOTTOM LINE

As Kensington Grey enters its seventh year, Ingleton-Smith's early bet on the creator economy has evolved into a powerful force for diverse talent representation—now poised to follow the Kardashian model of balancing brand partnerships with proprietary products, further establishing creators as business owners rather than just content producers in an increasingly mature and diversified creator ecosystem.

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