WHAT'S HAPPENING
Live Nation Urban invests in creator platform Breakr, launching instant payment system BreakrPay for creators.
INDUSTRY TALK
"The creator economy has changed the way we all connect with audiences, driving innovation and economic activity at an unprecedented scale."
BY THE NUMBERS
70,000+ creators in Breakr community
Founded in 2020
First investment from Black Lily Capital Fund
KEY PLAYER
Live Nation Urban division
Breakr (creator marketing platform)
Shawn Gee (joins Breakr board)
Brothers Anthony & Ameer Brown (Breakr founders)
BRAND POWER🚀
Major Labels: BMG, Sony Music
Tech: Samsung
Consumer: Hershey, Celsius
Media: Billboard, Rolling Loud
WHY IT MATTERS
First Black Lily Capital Fund investment
Targets pre-seed/seed stage Black founders
Focuses on live music ecosystem
Instant creator payments could set new standard
THE BOTTOM LINE
Live Nation Urban's backing signals major shift in creator payments, while new fund promises to reshape live music startup landscape. 🎵