LATEST DEVELOPMENT
LTK announces inaugural Creator Upfronts on May 13 in NYC, positioning creator marketing alongside traditional media buying with new platform innovations and video-first consumer experiences.
INDUSTRY TALK
"As brands scale creator messaging across all marketing touchpoints, LTK is at the forefront of video-first media solutions designed specifically for creator marketing."
BY THE NUMBERS
Platform statistics include:
$5B+ annual retail sales driven through creators
40M monthly consumers using LTK platform
8,000+ retail partners utilizing network
55,000 brand collaborations annually
38% reach among US adult Gen Z/Millennial women
STRATEGIC EVOLUTION
Marketing shift highlights:
Brands leveraging creator content across 4+ channels beyond social
Creators positioned as core marketing strategy elements
Connected TV capabilities for expanded reach
Retail Media Network integration
Proprietary media buying tools for marketers
KEY ANNOUNCEMENTS
Event will showcase:
New video-first consumer app experience
Location and interest-based creator discovery
Enhanced friend connection capabilities
AI-powered brand tools for campaign optimization
Full-funnel measurement capabilities
THE BOTTOM LINE
LTK's Creator Upfronts represents a significant milestone in creator marketing's evolution toward mainstream media status, offering brands comprehensive tools to integrate creators across their entire marketing funnel with measurable performance metrics.