LTK LAUNCHES FIRST-EVER CREATOR UPFRONTS EVENT

TLDR ~30 SECONDS⚡️

Author

CreatorVersed Team
March 25, 2025

LATEST DEVELOPMENT

LTK announces inaugural Creator Upfronts on May 13 in NYC, positioning creator marketing alongside traditional media buying with new platform innovations and video-first consumer experiences.

INDUSTRY TALK

"As brands scale creator messaging across all marketing touchpoints, LTK is at the forefront of video-first media solutions designed specifically for creator marketing."

-Kristi O'Brien, General Manager of LTK's Brand Platform

BY THE NUMBERS

Platform statistics include:

  • $5B+ annual retail sales driven through creators

  • 40M monthly consumers using LTK platform

  • 8,000+ retail partners utilizing network

  • 55,000 brand collaborations annually

  • 38% reach among US adult Gen Z/Millennial women

STRATEGIC EVOLUTION

Marketing shift highlights:

  • Brands leveraging creator content across 4+ channels beyond social

  • Creators positioned as core marketing strategy elements

  • Connected TV capabilities for expanded reach

  • Retail Media Network integration

  • Proprietary media buying tools for marketers

KEY ANNOUNCEMENTS

Event will showcase:

  • New video-first consumer app experience

  • Location and interest-based creator discovery

  • Enhanced friend connection capabilities

  • AI-powered brand tools for campaign optimization

  • Full-funnel measurement capabilities

THE BOTTOM LINE

LTK's Creator Upfronts represents a significant milestone in creator marketing's evolution toward mainstream media status, offering brands comprehensive tools to integrate creators across their entire marketing funnel with measurable performance metrics.

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