LATEST DEVELOPMENT
LTK London launches completely redesigned consumer app with video-first experience, location-based discovery and new social features.
INDUSTRY TALK
"We've rebuilt the LTK app from the ground up to deliver on what consumers want and what creators need— connection, discovery, and a seamless way to engage with content."
LTK
BY THE NUMBERS
£395B creator economy valuation by 2027
91% of Gen Z uses creators for trend discovery
40M monthly consumers use LTK platform
£5B+ annual retail sales through creators
8,000+ retail partners on platform
NEW FEATURES
Watch Tab for location-based creator discovery
Profile customization and friend connections
Direct creator messaging and reactions
Creator editing suite with free video tools
Daily Drops for latest 24-hour content
CREATOR TOOLS
Video trimming and splicing
Text overlay options
Custom filters and effects
Sticker integration
Voiceover recording
Music integration (coming soon)
THE BOTTOM LINE
LTK's pivot from pure shopping app to video-focused social platform signals major shift in creator commerce strategy, emphasizing community building alongside monetization.