LATEST DEVELOPMENT
Mastercard launches Business Builder program with specialized credit and debit cards designed for creators, offering business tools and mentorship.
INDUSTRY TALK
"The most impactful Creators we work with have built strong personal brands that have credibility, longevity and a dedicated community."
MASTORCARD
BY THE NUMBERS
73% of Gen Z/Millennials prefer creator careers
78% say creating builds financial stability
80% face financial challenges
$104B industry value as of 2022
40+ hours spent yearly on regulations
CREATOR DEMOGRAPHICS
Entity formation via Tailor Brands
Business management through Uome
Cybersecurity from Cyvatar
Credit insights from Dun & Bradstreet
Zero liability protection
CREATOR SUPPORT
Most creators: Millennials (42.3%) and Gen-X (39.2%)
Highest earners: Millennials lead with 41% making $10K+
Gender split: Women (65%), Men (33%), Non-binary (2%)
Income level: 18% earn $100K+, 60%+ earn under $10K
THE BOTTOM LINE
Mastercard's entry into creator finance signals growing legitimacy of creator businesses, offering traditional banking tools to emerging digital entrepreneurs.