LATEST DEVELOPMENT
Fintech company Alchemy launches $100M fund to provide influencers with advances on projected future brand deals, addressing persistent cash flow challenges in the creator economy.
INDUSTRY TALK
"Gen Z isn't just influencing their peers—they're shaping the behaviors of older generations. They want to express themselves differently, and they're showing millennials and even boomers how to embrace self-expression in new ways."
ALCHEMY
BY THE NUMBERS
Fund highlights include:
$100M total capital allocation
Millions already distributed since January
All creator sizes eligible (micro to major)
Months of typical brand payment wait time eliminated
Additional revenue stream for participating agencies
CASH FLOW SOLUTIONS
Program addresses:
Inconsistent brand deal timing
Long payment processing delays
Revenue projection uncertainty
Operating capital limitations
Growth investment constraints
AGENCY BENEFITS
Partner advantages include:
Commission-based revenue sharing
Competitive edge in talent acquisition
Increased creator retention
Streamlined payment processing
Integration with existing deal workflows
THE BOTTOM LINE
By providing advances based on historical earning patterns rather than just secured contracts, Alchemy aims to stabilize creator finances and enable sustainable growth, while simultaneously creating new revenue opportunities for agencies that facilitate these advances.