LATEST DEVELOPMENT
Creator commerce platform Amaze Holdings has announced a comprehensive cryptocurrency initiative designed to modernize global payments and unlock new monetization tools for its 13 million+ creators, partnering with DNA Fund to deploy blockchain-based payment and treasury strategies starting within 60-90 days.
INDUSTRY TALK
"We don't see creators as marketing assets. We see them as collaborators—and the future customers every brand needs to learn from."
BY THE NUMBERS
Platform achievements include:
100,000+ creators attracted since launch over one year ago
80,000 creators based in North America
700 new users joining daily
2,000+ brand campaigns facilitated
100,000 pieces of original content generated
MARKET CONTEXT
Industry indicators include:
$10.5B global K-beauty market value in 2022
$21.8B projected market size by 2030
9.2% compound annual growth rate (CAGR)
64% of Gen Z increasing beauty spending due to social media
Multi-billion dollar U.S. K-beauty industry growth
PLATFORM INNOVATION
Key features include:
Gamified rewards system called "Jelly" redeemable for perks
Vetted creator network with campaign performance data
Upcoming Nuriglow social-first e-commerce layer
Creator-generated content powering product storytelling
Global expansion planned for Singapore, London, and beyond
STRATEGIC VISION
Business model includes:
"Shopify meets Discord" approach for creator economy
Focus on micro and nano influencers for higher ROI
Cultural commerce driven by authenticity and trust
B2B inquiries and wholesale orders generated from creator campaigns
Community-driven platform supporting creator growth
THE BOTTOM LINE
By positioning creators as collaborators rather than marketing tools, Nurilounge is capitalizing on the K-beauty boom driven by Gen Z social media behavior—creating a scalable infrastructure that transforms individual creator partnerships into cultural commerce ripple effects that generate both digital engagement and traditional retail opportunities for Korean beauty brands expanding globally.