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  • 📊 PATREON STATE OF CREATE REPORT: CREATORS THRIVE DESPITE "ALGORITHM"

📊 PATREON STATE OF CREATE REPORT: CREATORS THRIVE DESPITE "ALGORITHM"

TLDR ~60 SECONDS⚡️

Author

CreatorVersed Team
February 22, 2025

LATEST DEVELOPMENT

Patreon's 2025 State of Create report reveals fundamental shift in creator priorities amid algorithmic challenges, with direct-to-fan relationships becoming crucial for success.

INDUSTRY TALK

“Social media algorithms push you towards what’s ‘trending,’ and before you know it, you’re creating not from the soul but from some sense of ‘what works.’”

-Malick Lombion Video (creator/visual artist)

PATREON

BY THE NUMBERS

  • 53% of creators say reaching followers is harder than 5 years ago

  • 78% report "The Algorithm" impacts what they create

  • 56% feel algorithms prevent creative exploration

  • 81% want direct communication channels with fans

  • $52 average annual income per fan on Patreon (vs. social platforms)

PLATFORM PROBLEMS

  • 75% feel punished for not constantly publishing

  • 57% of TikTok time spent watching unfollowed creators

  • 52% of fans find long-form content more valuable

  • 51% say building communities is harder than 5 years ago

  • Majority report unpredictable monthly income

CREATOR EVOLUTION

  • Quality over quantity

  • Fan relationships over follower counts

  • Financial stability over engagement metrics

  • Direct-to-fan revenue growing rapidly

  • Creator economy projected to reach $231B+ by 2027

THE BOTTOM LINE

Despite social platform challenges, creator economy thrives as priorities shift from viral metrics to sustainable fan relationships. Direct-to-fan businesses offer stability as creators build owned audiences rather than renting platform attention.

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