WHAT'S HAPPENING
AI startup Plot secures seed funding to enhance video analysis platform that decodes untagged social media content.
INDUSTRY TALK
"Our industry is so thirsty for innovation—it hasn't evolved in over 10 years. Most social listening tools only analyze captions, which don't tell you what's actually happening in the video."
BY THE NUMBERS
$4.1M seed funding raised
82% video traffic projected by 2025
2M likes on discovered creator content
Multiple enterprise clients signed
Plot’s AI extract insights directly from video content across TikTok, Instagram Stories and Reels, and YouTube Shorts—identifying product presence and video transcripts even when creators don’t tag companies.
KEY INVESTORS💰
Seven Seven Six (Alexis Ohanian)
XYZ Capital
Trust Fund (Sophia Amoruso)
BRAND IMAPCT
Lululemon
Tory Burch
Frida
La Roche-Posay
THE BOTTOM LINE
Plot's AI-powered platform aims to transform how brands discover and analyze social video content, particularly focusing on untagged organic mentions.