WHAT'S HAPPENING
Prebiotic soda brand Poppi faces social media criticism over Super Bowl campaign featuring giant vending machines sent to influencers.
INDUSTRY TALK
"Good marketing doesn't exist in the context of bad sentiment."
CAMPAIGN DETAILS
32 pink vending machines distributed
Targeted NFL city creators
Followed 60-second Super Bowl ad
Featured influencers Jake Shane and Alix Earle
MARKET RESPONSE 📱
Consumer criticism of influencer gifting
Competitor Olipop's social media engagement
Debates over campaign costs
Questions about marketing strategy
BRAND RESPONSE BY FOUNDER
Confirms machines for temporary use
Plans community redeployment
Highlights existing donation programs
Acknowledges learning opportunity
THE BOTTOM LINE
What started as a Super Bowl marketing splash turned into a lesson in consumer sentiment and brand perception in today's social media landscape.