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  • 🤯SOCIAL MEDIA'S BIG SPLIT: MARKETERS SCRAMBLE AS PLATFORMS MULTIPLY AND AUDIENCES SCATTER [DIGIDAY]

🤯SOCIAL MEDIA'S BIG SPLIT: MARKETERS SCRAMBLE AS PLATFORMS MULTIPLY AND AUDIENCES SCATTER [DIGIDAY]

The Era of One-Size-Fits-All Social Strategy is Over. Get Ready for a More Targeted, Niche Approach.

Author

CreatorVersed Team
January 08, 2025

“We’re not necessarily focused on platform. We’re focusing on interest and focusing on consumer and where that consumer is spending time.”

-Katie Klein, Head of Global Social Marketing, Reddit

TLDR

🤯 Social Media is Fragmenting: Users are spreading out like confetti across a growing number of platforms, from established giants to niche communities. It's a digital party, and everyone's invited (except maybe your brand if you're not savvy).

🎯 Mass Reach is Getting Harder: The days of reaching everyone on Facebook and calling it a day are gone. Mass reach is getting harder. Time to get targeted, folks.

📈 Specialized Platforms on the Rise: Platforms catering to specific interests (like gaming, music, or design) are gaining traction, demanding tailored content and engagement strategies.

💸 New Spending Strategies Required: Marketers are shifting budgets to follow the eyeballs, meaning more investment in platform-specific content creation and potentially smaller, more targeted campaigns.

👥 Community is Your New BFF: Building real connections in these fragmented spaces is where it's at. Brands need to focus on nurturing communities.

FOR YOU:

  • Creators: This is your time to shine. Embrace your uniqueness and rule your niche!

  • Brands: Diversify your social media presence. Don't put all your eggs in one basket. Research where your target audiences are congregating and tailor your content accordingly.

  • Agencies: Become experts in the nuances of each platform. Help your clients navigate this complex landscape and develop platform-specific strategies.

  • Marketers: Sharpen your audience research skills. Understand the unique demographics, interests, and behaviors of users on different platforms. Develop hyper-targeted campaigns.

BOTTOM LINE:

Social media fragmentation is here to stay. The "spray and pray" approach to social media marketing is dead. Success in this new era requires a deep understanding of where your target audiences are spending their time, a willingness to experiment with new platforms, and a commitment to building authentic communities. Marketers who adapt will thrive, while those who cling to outdated strategies will be left behind. The future of marketing is fragmented, targeted, and all about community.

#SocialMedia # Platforms #InfluencerMarketing #CreatorEconomy #Transparency #Authenticity #Community #Niche

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