INDUSTRY TALK
“Now is the time to consider diversifying your content across platforms"
WHAT'S HAPPENING
Supreme Court likely to uphold law forcing ByteDance to sell TikTok's US operations or face nationwide ban.
BY THE NUMBERS
$12.8B projected US ad revenue in 2025
100+ million US users at stake
January 19, 2025 divestment deadline
Multiple billion-dollar potential buyers in play
POTENTIAL BUYERS
Amazon
Microsoft
Walmart
Oracle
WHY IT MATTERS
First major platform ban to reach Supreme Court
Could reshape US social media landscape
Massive implications for creator economy
WHO’S AFFECTED
Creators: Need backup platforms ASAP
Brands: Must rethink marketing strategies
Agencies: Preparing client transitions
Investors: Eyeing alternative platforms
THE BOTTOM LINE
Supreme Court's likely approval could force TikTok's sale or ban, sending shockwaves through the creator economy. Major tech players are circling, but time's running out.