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SURVEY: 83% OF CREATORS NOW USING GENERATIVE AI IN CONTENT PRODUCTION

TLDR ~35 SECONDS⚡️

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CreatorVersed Team
May 14, 2025

LATEST DEVELOPMENT

A comprehensive new report from AI audio generation company Wondercraft reveals that artificial intelligence has become a standard tool in creators' workflows, with nearly 83% of surveyed creators using generative AI in some form—though adoption rates vary significantly across age groups and content formats.

INDUSTRY TALK

"I think the best creators are the ones who have a job. It makes them more relatable, more grounded. And in this economy, it just makes sense."

-Oskar Serrander, Wondercraft CEO

BY THE NUMBERS

Survey findings include:

  • 38.7% of creators using AI throughout their entire workflow

  • 44.2% incorporating AI in specific parts of their process

  • 54% of AI users identifying as video content creators

  • 37.6% reporting chat tools like ChatGPT as their most-used AI application

  • 55% of consumers expressing discomfort with AI-generated media (Nielsen)

ADOPTION PATTERNS

Key trends include:

  • Video creators using AI more than text, visual design, and audio creators combined

  • 29% of TikTok creators regularly utilizing AI versus 17% of commerce creators

  • Older creators showing higher adoption rates than younger counterparts

  • 44.2% of 25-34 year-olds using AI throughout workflow versus 41.8% of under-25s

  • Economic pressures driving creators to "do more with less" through AI tools

CREATOR CONCERNS

Hesitation factors include:

  • 33% of creators worried about AI replacing human creativity

  • Cost barriers for premium AI tools limiting adoption by younger creators

  • Ethical considerations around factual accuracy in AI-generated content

  • Potential audience alienation from AI-generated media

  • Privacy issues and misinformation risks associated with AI tools

THE BOTTOM LINE

As generative AI becomes increasingly integrated into creator workflows across video, text, and design, the technology is transforming content production with efficiency gains and creative possibilities—yet significant tensions remain between adoption and ethical concerns, with younger creators showing surprising caution while older creators embrace the tools more readily despite consumer skepticism about AI-generated media.

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