WHAT'S HAPPENING
TikTok returns to US app stores after Trump delays ban and assures tech giants they won't face penalties.
BY THE NUMBERS📈
52M+ downloads in 2024
52% from Apple App Store
48% from Google Play
Potential $50B valuation
Used by nearly half of Americans
THE TIMELINE
January 19: Ban law takes effect
Next day: Trump signs 75-day delay
February 14: App returns to stores
February 2025: Decision expected
WHY IT MATTERS
First potential major social media ban in US history
National security concerns at play
Sets precedent for other Chinese-owned apps
Tech giants needed legal protection to restore app
DEAL WATCH 💸
Multiple buyers showing interest
Frank McCourt (ex-Dodgers owner) in the mix
Trump in talks with several parties
ByteDance must sell or face ban
INDUSTRY TALK
"The U.S. has never banned a major social media platform and the law that passed last year gives the government sweeping authority to ban or seek the sale of other Chinese-owned apps."
WHAT WE'RE WATCHING 👀
How Netflix structures creator deals
Whether top YouTube creators make the switch
Integration with existing Netflix content
THE BOTTOM LINE
While TikTok gets a temporary reprieve, its long-term US future hangs in the balance. With a $50B business at stake, February could be make-or-break.