TLDR News Scroll 📱 October 26th, 2024
🔥Power Moves
Sarah Renae Clark hits $5M without brand deals - pure product power.
Charlamagne Tha God joins AI race, invests in MeetKai as strategic advisor
Gen Z trusts influencers over friends for purchases, GoDaddy study reveals
Warning: Social-only income is a risky game (Entrepreneur ~6 minute read)
LinkedIn's hidden potential: Brendan Gahan's success playbook
Major retailers rush to partner with creator-led brands (Forbes ~4 minute read)
📈 Industry Shifts
Creator economy projected to hit $480B by 2027; mentorship programs explode (NY Times ~5 minute read)
MrBeast's Lunchly controversy highlights creator brand challenges (Sports Illustrated ~5 minute read)
Google's cookie sunset forces marketers to rethink creator strategies (DMNews ~5 minute read)
Creator economy becoming digital marketing's secret weapon (MSN ~4 minute read)
🌐 Web3 Watch
Maracuja and Bocg Ventures launch creator-focused DAO (CoinTrust ~3 minute read)
RARI Chain's DeFi Days brings new tools for Web3 creators (CoinStats ~2 minute read)
Key Takeaway: 2024's creator playbook is clear— diversify beyond platforms, lean into Gen Z trust, and prepare for a cookieless future. The winners? Those building direct relationships with their audience.