LATEST DEVELOPMENT
YouTube announces milestone of 1 billion monthly active podcast viewers, cementing position as top podcast platform in US.
INDUSTRY TALK
"Podcasts with video are more than just a trend, they meet audiences where they are: on YouTube."
YOUTUBE
BY THE NUMBERS
1B+ monthly podcast viewers
400M+ monthly hours watched on TVs
#1 most used podcast service in US
Multiple revenue sharing partners
Growing creator superstar status
COTNENT LEADERS🎙️
"Club Shay Shay" talk shows
"New Heights" with Travis Kelce
Keke Palmer morning shows
Lex Fridman long-form interviews
True crime genres like "Rotten Mango"
PLATFORM ADVANTAGE
Integrated video experience
Sophisticated recommendation engine
Multi-device accessibility
YouTube Partner Program monetization
Living room device integration
THE BOTTOM LINE
YouTube's podcast milestone signals major shift in audience consumption habits, with video podcasts driving platform growth and creating new monetization paths for creators.