LATEST DEVELOPMENT
YouTube partners with PGA TOUR for three-event Creator Classic Series featuring popular golf content creators at premier courses.
INDUSTRY TALK
"Creators are redefining what must-see sports content looks like and fans today are seeking more than just live coverage — they want immersive, interactive experiences with their favorite creators."
PGA
BY THE NUMBERS
2.7M+ views from inaugural event
#2 trending YouTube video post-event
60M golf fans engaged across platforms
30% growth in sports living room watch time
1B+ daily hours watched on YouTube TVs
CREATOR LINEUP
Bryan Bros
Fat Perez ("Bob Does Sports")
Gabby Golf Girl
Roger Steele
Grant Horvat
Kyle Berkshire
Soly ("No Laying Up")
EVENT DETAILS
March 12: TPC Sawgrass (before THE PLAYERS)
May 7: Philly Cricket (before Truist Championship)
August 20: East Lake (before TOUR Championship)
THE BOTTOM LINE
YouTube's PGA TOUR partnership signals major investment in creator-driven sports content, blending premium production with influencer appeal to attract new golf audiences.