Welcome to another edition of CREATORVERSED by IMS!
It's Friday 🙌🏽 Here's what's actually shifting.
Building a creator economy strategy isn't a one-person job anymore.
The winners right now? They're thinking in ecosystems—how creators, platforms, brands, and technology all move together.
Here's the shift: You can chase trends, or you can build systems that thrive. We're talking ecosystems. Talent pipelines. Community stacks. The foundational work that separates sustainable operations from burnout cycles. This week, we're breaking down exactly what separates the pros from the rest.
Let's dig in.
The Future of the Content Economy
beehiiv started with newsletters. Now, they’re reimagining the entire content economy.
On November 13, beehiiv’s biggest updates ever are dropping at the Winter Release Event.
For the people shaping the next generation of content, community, and media, this is an event you won’t want to miss.
NEW CREATOR ECON PRO REPORT
🎁Gifted Premium Resource For You
You've been reading. You've been building. You've been staying sharp in a space that moves fast. So here's what we're doing: giving you the exact frameworks the top brands are using right now to win in 2025.
This isn't generic. This is the foundational, overlooked work that actually separates sustainable operations from the ones burning out. 70 pages of research, implementation roadmaps, and insight you can use Monday morning.
What’s inside?
✓ Full 70-page Research Report
✓ Implementation Roadmaps
✓ Top Creator Ecosystem Framework
✓ Talent Acquisition Checklist
✓ Recruitment Criteria Matrix
✓ Technology Stack Recommendations
✓ Measurement Framework Templates
✓ Resource Planning Guide
TRENDING VERIFIED OPPS
🚫 No Ghost Jobs
Content Creator
Content Creator - Wix Studio @ Wix (on-site)
TikTok Content Creator (Contractor) @ Linktree (hybrid)
Video Creator @ monday.com (on-site)
Executive
VP of Brand and Global Communications @ Lightricks (on-site)
Chief Marketing Officer @ Dutch Pet, Inc. (remote)
Vice President Brand Marketing @ Javvy Coffee (remote)
Experienced
Creator Marketing Director @ MANSCAPED (remote)
Senior Manager - Creator Strategy & Operations @ SoundCloud (on-site)
Director of Studio & Creative Engagement @ Crunchyroll (on-site)
Influencer Casting Manager @ Inmar Intelligence (remote)
Early Career
Influencer Marketing Coordinator @ KITSCH (remote)
Social Media Content Specialist @ Shake Shack (on-site)
Digital Influencer and Partnerships Specialist @ We Are RALLY (on-site)
HIRING TRENDS
💎Data Gem
Hybrid roles command 5.5% higher pay than on-site ($132,800 vs. $126,500) and 12.5% more than fully remote ($118,200)
NEWS SCROLL
⚡ TLDR
AD INDUSTRY CHAMPIONS "HUMAN" CREDENTIALS AS AI AUTOMATES OPERATIONS
OPENAI COULD INTRODUCE BRANDED CAMEOS AS NATIVE SORA AD PRODUCT
INFLUENCER MARKETING EMERGES AS SECRET WEAPON FOR CTV STRATEGY
HEALTHCARE BRANDS REIMAGINE INFLUENCER MARKETING WITH PEER-DRIVEN APPROACH
'SILVER INFLUENCERS' GAIN MASSIVE FOLLOWINGS AS BRANDS TARGET OLDER CREATORS
GAP INC. LAUNCHES MICRO-INFLUENCER AFFILIATE PROGRAM ACROSS FOUR BRANDS
That’s a wrap for today!
Until next time, stay one step ahead.
Stay Versed