☑ Creator Economy Pro Refresh

Upgrade your work routine with essential insights + legit opportunities (no ghost jobs!)

Author

Lynsey Archibald Tischler
March 28, 2025

In partnership with

Welcome to CREATORVERSED by IMS 👋🏾

We're hitting refresh on creator economy updates. New platform (hey beehiiv!), same mission: keeping you ahead of the curve.

Here's the deal: The creator economy is splitting into two camps—those with updated strategies and those running worn out playbooks.

Algorithms changed. Audiences evolved. Money's flowing differently.

We'll deliver the intel that separates the pros from everyone else.

Ready to stay on the winning side of this divide? Let's go.

Morning Brew, Time Inc, LA Mag, and You

What’s the connection? beehiiv. 

Our founders engineered the growth machine behind Morning Brew. They're now bringing that expertise to media juggernauts like TIME and LA Mag, helping them build best-in-class newsletters.

And all of that support, all of those tools, and all of that expertise is available to you. In short: no gatekeeping here. 

When you work with us, just like Time and LA Mag, you’ll get:

  • The industry’s most powerful no-code website builder

  • Access to our ad network and sponsors like Nike and Netflix

  • Growth tools that help you scale with ease

Stop limiting your growth potential. Let proven experts working with the world’s biggest brands help you scale your content.

NEWS SCROLL

⚡ TLDR

  • SheaMoisture sets new standards.

    The beauty brand has redefined influencer trips with their Jamaica experience, moving beyond typical luxe locations to create meaningful cultural connections that shape authentic content.

  • Milestone marketing matters.

    #paid's new report reveals how creator life milestones are significantly shaping content plans and opening brand partnership opportunities throughout 2025.

  • Platform power shift.

    Deloitte reports social platforms have officially overtaken traditional media for audience engagement, reflecting the growing dominance of creator-driven content.

  • Upfront evolution.

    Spotter and LTK have launched their first creator upfronts, allowing top YouTube creators to pitch directly to CMOs, signaling a maturing creator economy that's adopting traditional media business models.

  • Tech giants streamline.

    Both Google (with Canvas AI Workspace) and Instagram (with AI-powered discovery tools) are rolling out new technologies to make creator marketing more efficient and accessible for brands.

TOGETHER WITH THE RUNDOWN

💸 Pro Creator Resource

Learn how to make AI work for you

AI won’t take your job, but a person using AI might. That’s why 1,000,000+ professionals read The Rundown AI – the free newsletter that keeps you updated on the latest AI news and teaches you how to use it in just 5 minutes a day.

HIRING TRENDS

🔑 Key Takeaway

  • Creator economy forecasting simplified: follow the opportunities.

2025 Q1 Hiring Trends Report Available Soon!

LEGIT OPPS

🚫 No Ghost Jobs

Content Creator

Executive

Established

Management

Early Career

Internship

DATA GEM

💎 40%

  • Male influencers earn 40% more per collaboration than their female counterparts despite women holding 70% of the influencer market.

“Success is liking yourself, liking what you do, and liking how you do it.”

-Maya Angelou

NAIL IT

🔨 Expert Advice 

  • Quantify your impact. Show your value by proving it with numbers. In today’s hustle, proof is the only currency that counts.

DIGITAL TWIN OF THE DAY

🌐 Virtual Trippin

That’s a wrap for today!

Until next time, stay one step ahead.

Stay Versed

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