Happy Saturday, creator econ pros! ✨The weekend is when the ambitious gain ground - while others take a break, you're building your creator advantage. Now let’s explore today’s valuable finds together.
HubSpot’s free guide to using ChatGPT at work is your new cheat code to go from working hard to hardly working
HubSpot’s guide will teach you:
How to prompt like a pro
How to integrate AI in your personal workflow
Over 100+ useful prompt ideas
All in order to help you unleash the power of AI for a more efficient, impactful professional life.
Creators seek seats at the strategy table.
Influencer study shows creators prioritize content quality (their #2 focus) while brands rank it fifth, with 72% seeking meaningful long-term partnerships despite payment delays being their biggest frustration.
Tiny creators deliver giant results.
New research shows micro-influencers (10K-100K followers) outperform celebrities with 3-4x higher engagement rates, creating more authentic connections as consumers increasingly value peer-level recommendations over distant celebrity endorsements.
Child influencer rights.
New legislation in Utah (H.B. 322) requires 15% of child influencer earnings be placed in trust funds and grants content removal rights for adults featured as minors, addressing exploitation concerns as family influencers can earn up to $40,000 per sponsored post amid growing backlash from former child content creators.
AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.
Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can plan, deploy and measure campaigns as easily as digital ads, making them a no-brainer to add to your team’s toolbox.
You can learn more at AdQuick.com
We track hiring signals obsessively so you can position yourself ahead of industry pivots—not behind them.
2025 Q1 Hiring Trends Report Available Soon!
Content Creator
Social Content Creator @ Lucky Strike Entertainment (remote)
Content Creator @ Movers+Shakers (on-site)
Established
Director, Influencer Strategy @ MLB (on-site)
Brand Strategist @ MrBeast (remote)
Director of Communications @ Acorns (remote)
Management
Sr. Influencer Partnerships Brand Manager @ Sony Interactive Entertainment (hybrid)
Senior Product Manager - Creator @ SoundCloud (on-site)
Lead, Brand Creative Narrative, Basketball, Global @ Nike (on-site)
Early Career
Content Marketing and PR Coordinator @ BigHand (remote)
Coordinator, Social Media @ BSE Global (on-site)
New Sprout Social research reveals the creator economy—now valued at $250 billion—is projected to reach $500 billion by 2027 as brands increasingly integrate creators into their marketing strategies.
"The greatest creators don't wait for perfect conditions or permission—they build in the chaos, learn through making, and find their voice by using it. Your unique vision matters not because it's flawless, but because only you can bring it to life."
Know your worth. Replacing employees costs up to 2x their annual salary according to research.
Thanks for reading! Here’s to a Saturday well spent.
Until next time, stay one step ahead.
Stay Versed
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